Have you ever looked at another, more successful agent of a thriving real estate brokerage in Mississauga and wondered, “What is it that they are doing differently?”
We are quite sure you have done this at least once in your real estate career.
It’s easy to chalk up another agent’s success to their fate or a “special skill” - both of which you may think you don’t have. However, in reality, to succeed in the real estate career, you need neither the hand of fate nor a natural-born talent.
What you need to do is embrace the habits and tactics of successful real estate agents. Once you start to implement these winning habits into your own real estate business, you will start to see many positive changes.
HABIT #1 - They never stop learning about their local housing market
Successful real estate agents have a deeper knowledge of the market and area they work in than anyone else. They know everything about the neighbourhood or city they work in and the communities within it. From a new development project being proposed to how many offers the house next door received, top agents and their entire real estate brokerage team have the inside scoop to share with their clients.
So, if you want to thrive in your real estate career, never put a brake on your learning. You should always be looking for new information in your housing market and keep yourself up-to-date.
HABIT #2 - They have a large network and know how to keep in touch with them
Do you know how the top real estate agents and property brokerage firms get all these referrals and testimonials? By building and maintaining contact with their past real estate clients.
Usually, many real estate agents try this tactic but fail to succeed in this. This is because they don’t realise that there is a fine line between keeping in touch with past clients and being an annoying real estate agent who always keeps calling or emailing during busy times.
So, your real estate brokerage in Mississauga should try to maintain genuine communication with clients without sounding too sale-sy. You should reach out to them with important information or something helpful rather than simply asking for a referral or a review.
For instance - you can send them informative emails or articles about housing market trends, or home improvement tips. Tailor your message according to their particular property type like “tips for maintaining a yard for those with a big property.”
You can also send them greetings and wishes on holidays or birthdays. When you try to genuinely keep a connection with your past real estate client like this, they will post a review for your services or refer your name to their friend without you even asking.
And yes, it is not just old clients that successful real estate agents keep in their network. They also maintain a good relationship with home contractors, appraisers, lenders, and insurance providers who refer their business and vice versa.
HABIT #3 - They invest in their online presence because they know the value of it
As of 2020, 97% of homebuyers used the Internet for house-hunting. And we are sure currently, 100% of homebuyers search for property listings online.
Homebuyers usually look for listings on the website of a real estate brokerage or social media profiles. This is why top real estate agents and property brokerage firms always invest their time and effort in building a strong online presence. This means making sure their real estate website is up-to-date, and that their Instagram and Facebook content is engaging.
The top real estate agents also do not refrain from investing money in their digital marketing. This includes trying out Facebook ads or collaborating with local influencers to promote listings.
HABIT #4 - They personalize their relationship with every real estate client
The real estate business isn’t just about closing deals, it’s about fulfilling people’s dreams and building long-term relationships with them. Successful agents of a real estate brokerage in Mississauga turn the business relationship with their clients into a personal one while remaining within their professional limits.
Top agents know that the needs and personalities of every real estate client are different. They understand their client’s individual preferences and tailor their services and communication style accordingly.
HABIT #5 - They know how to respond to the objections of homebuyers and sellers
No, it’s not just you who gets hit by tough questions, demands and complaints from homebuyers and sellers. Successful agents of a real estate brokerage also face them occasionally. But it’s just that they know how to handle these tough objections from real estate clients effectively.
Remember, you’ll never know what exactly a real estate client will lobby your way. But you can prepare for the most likely scenarios like the top real estate agents.
HABIT #6 - Listen to your past conversations or calls with your real estate clients
Many times real estate agents think they have nailed a call or meeting with a prospective client only to realise later on that they have not secured the listing. To understand why you missed an opportunity with a client, you must listen to the recording of the call or meeting. Then, you can know where you went wrong and work on improving yourself in the next meeting with your real estate client.
HABIT #7 - They avoid letting their real estate career burn themselves out
Navigating the real estate industry can be incredibly demanding, often leading to burnout and detriment to one's health and business, particularly for professionals in a bustling area like Mississauga.
However, savvy real estate agents are keenly aware of these challenges and take proactive measures to steer clear of burnout. They understand the importance of working smart, not just hard. These top performers prioritize maintaining organized schedules, carving out time for physical fitness, embracing a well-balanced diet, and cultivating other healthy habits to ensure that the rigors of the job don't disrupt their lives.
Now, armed with the knowledge of successful real estate habits, which one will you choose to embrace on your journey in the industry?